Natural referencing or seo allows search engines to index our site or web page. A better referencing of our web pages depends on the level of their optimization. Here we will rely solely on on-page optimisation.
On-page optimization is a model of SEO that consists of well crafted web content so that it appears when a user types in a related keyword. This is natural SEO as it does not pay to get listed, so why not try this out? Your content strategy should be unique and your website should load faster. It is usually combined with off-page optimization.
On-page optimization strategy
The HTML structure
The organisation of your article allows search engines to clearly identify the different parts of your text. The title and subtitles, H2, H3, H4..., paragraphs, anchors must be highlighted using the appropriate tags. This structuring allows Internet users to find their way around your site. The keywords you insert in your articles largely influence their traffic on the web. Their margin causes better SEO. The more you exaggerate in the keywords, the less your site is indexed. Some people advise you to put the keywords in the Title tag and the H1 first. Then, to use them only once every hundred words. The keywords should therefore not exceed 3% of your article.
The linking of your internal pages
The linking that goes into harmonising your web pages is also a key element in on-page optimisation. The better the pages are linked together, the better they are found. Successful linking means including internal links. These are hypertext links on a website that refer to resources (image, document, page, etc.) on the same website. These links allow Google to follow a coherent path through your site and lead the Internet user to quickly discover the content of the site.